Our portfolio
Explore a selection of our collaborations – who we've worked with, what we helped with and how it made a difference.
They are just a taste of what we could achieve together.
The impact of these collaborations works both ways, too. We become better at what we do through the people we work with, the opportunities they gift us and the infinite imprint this contact leaves.
These case studies are here to spark your imagination.
Brand Strategy
Brand Strategy: Blackbird Byron Bay
Intention
After quickly gaining cult popularity as a boutique eco destination and achieving record bookings, James decided it was time to level up the brand communications. The website and associated business comms had been created in-house in an ad-hoc fashion. Whilst it ‘did the job’, it did not accurately reflect the unique experience, the level of service and quality of the brand.
Transformation
We embarked on a brand strategy journey together, immersing ourselves in the world of Blackbird Byron. The business and its audience and market were put under a magnifying glass. After analysis, synthesis and more than one creative detour, pieces of the comms puzzle started to reveal themselves. Through the process, we identified ways to reframe how the brand was presented – and found opportunities to represent the brilliance and beauty of Blackbird Byron in every touchpoint.
Impression
“Nicky took the time to really understand our business, market and audience, to demonstrate how we could best position and showcase ourselves. She also devised a distinct Tone of Voice for our brand, which was probably the most important thing we gained from the work. Having run several businesses in Sydney and Byron, this was the first time someone had guided us through a strategic brand journey, and I found the process delivered great outcomes.
We gained a lot of clarity around language and our strongest selling points. We were also able to feed the work into our existing communications, which deepened relationships with our clients and stakeholders. Nicky’s skills have helped direct very important (although sometimes overlooked) nuances around how the business is presented and heard. She just nailed it really!”
- James Hudson, Director
Brand Strategy: Mat & Kin
Intention
Setting up a new brand and business, industrial designers and craftsmen Matt and James were challenged by the need to articulate their offering. Whilst their partnership and shared aesthetic was cultivated organically over several years, a hard deadline in the form of promotional opportunity loomed on the horizon. They needed some swift and targeted communications support to help them prepare for their public debut.
Transformation
We set out to understand the brand philosophy and business offering through a series of conversations, sharing of source material and brand immersion. Reviewing the elements of the business elicited a sense of perspective and clarity. This informed the development of a foundational messaging approach that could be used ongoing across the website and social media. The journey also inspired a distinct and authentic Tone of Voice to set a level of consistency and quality that resonated with the brand’s product offering.
Impression
“We found having structured content to revisit and implement was the most important thing we gained from the process. Throughout the process, Nicky guided us with well-crafted questions, which helped to refine the vision. This is what added to a more illuminated brand narrative in the end.”
- James Schramm, Co-Creative Director
Copywriting
Copy: Firefly Future
Intention
Embarking on a new business venture, Lee and his team of finance, property and investing experts required targeted website copy to meet several needs. The copy should stand out in a crowded market, articulate their complex position and unique approach, and convey a sense of the personality that defined them.
Transformation
Working with an existing brand strategy, we translated raw source material provided by the client into straightforward and compelling website copy. First, we simplified the business value and approach, drawing on metaphors to capture and communicate complex ideas. Then a unique Tone of Voice, developed in collaboration with the client, was infused across every page, magnetising aligned clients and collaborators.
Impression
“For our Firefly Future website, Nicky crafted exceptional copy that met the brief – but it also had an intangible value. When we read the work she developed, it sounded immediately like Firefly. She captured our voice in a way that encapsulated everything we were trying to be and articulate. Her ability to identify and express the heart of our ideas and our organisation helped us see—and communicate—ourselves more clearly.
- Lee Valentine, Head of Growth & Strategy
Copy: Lot 1 Design
Intention
After 8 years of building an impressive interior design portfolio, the time was ripe for Tammy to put some targeted attention into marketing. A brief was defined to capture key areas where communications support would have the most impact: making project copy consistent across the website, developing a series of press release, and defining a targeted list of media to establish contact with.
Transformation
Through a series of conversations, briefs were created for each of the three components. Desktop research and analysis informed the approach, and a custom process was created for content transfer. We produced the desired content on time, provided recommendations and provided the client with communications support across the board.
Impression
“The collaboration with Nicky made life easier because she took the time to understand our business and our projects, which allowed her to put together content that was true to us – in a way we couldn’t do ourselves.
Working with Nicky has given us a lot of value. After having completed a great project, we felt it was really important to collaborate with a writer that understood our dedication and shared our excitement. Nicky was that person. Nicky took the time to understand our approach and how we wanted our project reflected in writing. Nothing was ever too hard or too much trouble. Nicky cared and that was evident throughout the entire process.”
- Tammy Miconi, Principal Designer & Founder
Special Projects
Project: Great Dane (event)
Intention
To help launch of a range of classic Danish design, Anton and his team decided on a special activation. They brought the 90-year-old designer Kai Kristiansen all the way from Denmark to Australia to present at Sydney and Melbourne launch events. To ensure a seamless and engaging presentation, the team needed someone with a design background and presenting experience to collaborate with.
Transformation
Extending on existing design knowledge, Nicky engaged in further research to gain an intimate understanding of the product to be launched. Considering the interviewee’s background, the tone and environment of the launch settings and the Great Dane brand itself, a vision for the interview was devised. Pre-event planning, communication and meetings helped to establish a connection with both Kai and his translator, making for a warm and insightful exchange at the events, which took place in the Great Dane showrooms.
Impression
“Nicky was very prepared and took the time to understand what Great Dane was looking to achieve from bringing Kai out to Australia — which was to celebrate the launch of a range of cabinets that Kai had designed over 50 years ago.
Nicky made Kai feel at ease and the conversations between Kai and Nicky were engaging for the audience and came across with humility and integrity.
The audience was moved by the conversations, and they provided real inspiration for the clients and for the GD team as to why and how GD is so unique in the way we work.”
- Anton Assad, Director
Project: Matthew Woodward Architecture (book)
Intention
To commemorate the completion of keystone projects, award-winning architect Matthew was interested in publishing a series of monographs. They needed full conceptualisation and production, in collaboration with a graphic designer and the in-house team. The books were to capture the architectural process and the story of the clients – and serve as an editorialised marketing tool for future clients.
Transformation
Informed by a strategic briefing process, we created a custom approach for developing the monograph style, structure and content. A vision was collaboratively revealed and parameters drawn up to define the project. A series of interviews, site visits and research of raw material informed the copy production, which worked in hand with the visual treatment devised in collaboration with the graphic designer. Together, a process of revision, refinement and check-ins with the client honed the monographs from initial brainstorm to their final bound form.
Impression
“This special content project has helped to expand and develop our business by creating a platform for people to gain an insight into the process of our bespoke architecture. The monographs have been received really well. Our clients and community see them as a fantastic account of project documentation and photographs which capture the evolution of architecture.
Nicky is fabulous to work with. She is investigative, thorough and responsive. Her copy accurately reflects the story of a project, from both clients’ and architect’s perspectives, beautifully surmounted on the context of a place.”
- Matthew Woodward, Principal Architect
Project:
HIP V.HYPE (marketing)
Intention
Having completed another landmark ethical, socially conscious and sustainable property development, Alice and the HV.H team were ready to share its story. They wanted to build a succinct and brand-aligned Information Pack containing key points about the project, packaged in an accessible and useful way for distribution to relevant media.
Transformation
Strategising an approach to appeal to the targeted media channels, we landed upon an interview format to showcase the property, the HV.H team and its collaborators. First, key areas of discussion were collaboratively devised to map out the conversation. Then a series of questions was developed, shared and refined before the interview took place. A site visit and organic conversation then encompassed the preparation and produced an impactful interview piece.
Impression
“It is always a pleasure to work with Nicky. Her editorial lens, human approach and genuine commitment to unpacking an idea is testament to the quality of her content. An interview with Nicky feels more like a conversation, enabling her to delve deeply into topics and draw connection points between broader themes to extract richer, more interesting reflections.”
- Alice Mulleeney, Head of Marketing & Communications
