Your business speaks to many people: from customers and their communities, to internal and external stakeholders, authorities, media and employees. Like a savvy politician, your business needs to be able to speak to all of them — adjusting the pitch from formal to casual; balancing facts and emotion — whilst always delivering relevant information, in a consistent tone of voice that builds integrity.
Whilst we do this naturally when we speak, it’s not so simple when it comes to our business communications. It’s both an art and a science, and requires an understanding of your audience’s desires, fears and pain points; knowing what information they need and want; and an ability to package all of this up in a way that is powerful, precise and persuasive.
That’s where I come in.
With a background that combines cultural studies with journalism, I speak to people’s intellectual and emotional decision-making centres using a combination of stories, facts and figures. And I relish creating copy that harnesses their collective power to help your business to become bigger, stronger, clearer and better.
Want to see what it feels like?